We help businesses
crack their culture code to transform performance.

Dragonfish is an award-winning culture consultancy, partnering with ambitious leaders to transform business performance through culture alignment, culture change and enhanced employee experiences.

About us

Our team is a powerful and unique mix of consultants. HR directors, insight specialists, commercial marketers and customer strategy experts with an impressive track record of transformation and change management, building stronger connections between people, brands and customers to unlock potential and growth.

We’re on a mission to make culture change more authentic, tangible and commercial for leaders wanting to understand the links between culture and performance in their organisation. Our approach has delivered outstanding results for brands such as Cunard, National Trust, Cloudreach, Fitness First, O2, Ann Summers, Avon and many more.


Getting started

Latest research

Cracking the Culture Code 2.0
Key research findings in partnership
with Bournemouth University, 2018

Fitness First

Delivering smarter service to transform member retention

Understandably, our culture is important to us, it’s our own living experiment

Carnival UK

Developing and embedding purpose and values

Latest Insight

View our latest insights on creating a high-performing culture

Ei Group

Launching and embedding
company values

Some of the great brands we've recently partnered with:

What people say

“The team were meticulous and attentive; really getting under the skin of our complex organisation and providing real (and usable) insights to help us move to a new vision for our future. Simply put; great people, great service, great results.”

National Trust


Get in touch

If you’d like to find out more about our approach, the team or career opportunities at dragonfish, please complete this form and we’ll get back to you asap. 


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