Research is in our DNA
Research is in our DNA
Since 2017, over 5,000 organisations across 27 different industries have been involved in our independently commissioned research. The purpose of our principal ‘Cracking the Culture Code’ studies, in partnership with The Market Research Group at Bournemouth University, is to answer these burning questions: What do high-performing cultures have in common? How do you prove the link between culture and performance? How do you measure culture?
Our research enabled us to identify over 40 common attributes of organisational culture that have the strongest relationship with perceived superior business performance. By grouping these attributes of high-performing organisations into 4 key areas, we developed our maturity model, supported by a set of data and benchmark from global organisations, to measure your organisations cultural maturity against.
We deepen our discovery activities by combining our expertise and insight with data-led diagnostic tools and in-depth qualitative research. Our data-led tools can be used as part of a project, as stand-alone culture diagnostic audit or a regular pulse check.
Please get in touch if you'd like to have a chat about our diagnostic tools. Email hello@dragonfishuk.com or call 023 8082 8505
The methodology
Our research approach uses online panel based quantitative surveys, factor analysis to identify commonalities and regression analysis (using structural equation modelling; SEM) to estimate relationships between factors. Here’s our research journey to date: