Research is in our DNA
Our Culture Research
Cracking the Culture Code: How Culture drives Sustainable Growth and Performance
In 2017, dragonfish partnered with Bournemouth University to explore the link between culture and performance. Since then, we've deepened our research (with 6,000 organisations across 27 sectors), focusing on the crucial connection between people, brand, and customers. Our 2024 "Cracking the Culture Code 4.0", revealed the six culture signatures driving sustainable performance in today's transformative landscape. Combined with industry regulator insights and extensive client experience, our research validates the power of alignment—people, brand, and customer—as the foundation for high performance.
To see our latest research download our latest Whitepaper
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Culture eBook
An essential guide to how culture fuels performance
4.0 Culture Playbook
Consumer Council for Water
Customer-Centric Culture: A Practitioners Guide
FRC (Financial Reporting Council) Research
Creating Positive Culture: The Opportunities and Challenges
Cracking the Culture Code 2.0
A closer look at Brand Alignment
Vision, Purpose & Values: what has the highest correlation to high-performance
2024
Cracking the Culture Code 4.0
Redefining the Culture Code:
How culture drives sustainable performance in the era of transformation
2023
Consumer Council for Water
(Short Report)
2021
2019
Cracking the Culture Code 3.0
A deep dive into Customer Alignment
What do the highest performing organisations get right?
2018
Cracking the Culture Code 1.0
Uncovering the 4 attributes of high-performing organisations
2017
