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Research is in our DNA

Our Culture Research

Managing the links between your people, brand and customer is the key to sustainable growth.


Motivated to make culture more tangible, understanding more about culture alignment, performance sentiment, and to identify the attributes of high performance, our annual ‘Cracking the Culture Code’ research series has…

-        engaged employees (at all levels) from over 3,800 organisations in the last 4 years

-        across 20+ sectors

-        with a standard index of 45 questions and a broader set of 160 deep dive questions

-        correlated attributes of culture with performance

For the first time we are able to understand what high-performing organisations are doing differently, to understand the attributes that contribute to their success.

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