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Creating the right culture to  successfully drive a new brand strategy

84% of employees

rated the launch of the new brand and culture as 'good' or 'great'.

The challenge

Home Appliance Guard developed their new brand, zest. to differentiate themselves from the competition and change negative perceptions associated with insurance businesses. It was recognised that to create a unique brand identity, the company culture needed to evolve to match the ambitions

What we did - Discover 

We fully immersed ourselves in their brand strategy and culture by engaging with the owners, senior leadership team, management and employees. Our initial 'discover' stage was crucial in helping us understand the current culture and drivers for change, the perceived motivations and barriers to engagement and importantly the desired culture and behaviours required to deliver on their ambition for the future.

zest. cultrue framework.png

What we did -

Define & Design



We developed the 'zest. way to do it', a bespoke one-page culture framework and narrative that tells the story of the owners' ambitions for zest. During this culture design process, we ensured the Senior Leadership Team were fully aligned, a key factor in driving successful culture change. In tandem, we also developed a 12-month roadmap to launch and embed new culture.

What we did - Deliver & Deepen

An initial launch activity was to define the right behaviours that would continue to drive the desired culture and performance levels. We worked with all the managers taking them through a two-part training plan so they could confidently take ownership for this.

From sitting on the zest.karma recognition committee to reviewing future business plans, we continue to work with zest. helping them embed their culture. Get in touch to find out more or watch the video below.

Watch the zest. customer spotlight video












If you'd like to understand this project or our approach in more detail,

email or call 023 8082 8505

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