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Building a high-performance culture

“Fantastic – clear message and well delivered”


The challenge



Part of AXA, Sunlife was originally founded in London in 1810. Its 'Guaranteed Over 50s Plan' is the nation’s most popular choice, with over 870k policyholders.


About to embark on a period of significant change, Sunlife engaged dragonfish to help them build a values-driven, high-performance culture that would get their organisation and people ready to deliver their new strategy.

The solution


Over six months, we defined and launched a new set of company values, followed by two workshops to bring the values to life across the recruitment and induction processes.

  • Defined and articulated Sunlife’s purpose, strategy and values

  • Developed an impactful creative concept to bring the purpose and values to life across the organisation

  • Launched at annual conference with a guest speaker, interactive breakouts and large format learning tools

If you'd like to understand this project or our approach in more detail,

email or call 023 8082 8505

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