In 2017, we carried out research in partnership with Bournemouth University to explore the links between culture and business performance. The research among 1,200 employees working in UK-based organisations with more than 1,000 staff revealed that UK brands’ efforts to create great customer experience are being hamstrung by employees who don’t understand what the organisation stands for or buy into what the business is trying to achieve.

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Fill in your details on the form to download your copy of our infographic and see what four key attributes feed in to a high-performing culture. The infographic highlights the markers of high-performing and low-performing organisations.

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Find out how you compare​

Following this research, we have developed the dragonfish 'culture maturity assessment'. A set of 40 questions that are then benchmarked against those of high-performing organisations to identify areas of improvement.