top of page

Building a brand from the inside out

DK Books

The challenge



Founded in 1974 and part of Penguin Random House, DK is the world’s leading illustrated reference publisher. Research had uncovered a lack of external brand recognition and the opportunity to build more advocacy and pride across their global workforce. After attending one of our Breakfast Briefings, DK approached us to help them define a roadmap for building their brand from the inside out.  

The solution


We helped DK Books frame and articulate a vision for their brand and develop an inspiring plan to achieve it.
Our key activity included: 

  • Research to identify attitudes towards the brand among customers and employees

  • Brand workshops to identify opportunities and disconnects

  • Developed a maturity model and 3-year roadmap for the brand

  • A range of creative ideas for showing the world what goes into a DK book

If you'd like to understand this project or our approach in more detail,

email or call 023 8082 8505

More like this

bottom of page