Brand Disconnect –
invisible and dangerous
With research showing that fewer than one in two employees feel they know what their company stands for and what makes its brand different from its competition*, and over 18 million consumers worldwide believing only half of brands keep their promises all the time, Brand Disconnect is a clear and present danger for business.
How it happens
If there's a gap between your brand rhetoric, your customers' expectations and the reality delivered by your people – you have Brand Disconnect. A problem you may not even know you have.
The cost to your enterprise in trust, loyalty and ultimately profit could be catastrophic.
The only way to ensure happy, loyal customers is to understand the links between your brand, your customers' expectations, and the way your people deliver what you promise.
To download your FREE copy of our White Paper ‘Beat the Brand Disconnect' complete the form. It's full of useful information, inspiration and original thinking plus our Top 8 Tips for getting the critical relationship between your brand, people and customers right.
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