• dragonfish

Cracking the culture code 2.0

Key research findings in partnership with Bournemouth University, 2018


In 2017, we partnered with Bournemouth University to develop our culture code 1.0 research. We conducted a survey with 1,200+ employees in large organisations asking them 80 questions related to the culture of their organisation and 20 questions related to performance. The results from this research led to our model of a high performing culture.

In 2018, we delved deeper into the brand alignment category to understand the links between vision, purpose, values and performance to create our latest research piece, culture code 2.0.