• dragonfish

UK Employee Experience Awards Finalists!

Updated: May 12, 2019

Alongside our fabulous client, Cunard, we've been named as UK Employee Experience Awards finalists in not just one category, but two, 'Delivering Customer Experience' and 'Business Transformation & Managing Change'.

Fingers crossed for the awards taking place on Wednesday 15th May 2019. You can read all about our work with Cunard below.

The Background:

Cunard is a luxury, iconic brand with a rich heritage spanning nearly 180 years.

With 3 ships in the fleet, a new ship due to be launched in 2022 and offices in the UK, US, Australia, Germany and Japan, Cunard is made up of an incredibly diverse workforce. Global competitive pressures led Cunard to invest in in-depth research into market trends and

customer profiles to really understand the changing luxury sector.

This resulted in the development of a new brand strategy and framework grounded in global segmentation insight and supported by investment in product. This new strategy is based upon celebrating the freedom of travel, enabling guests to feel free, special and inspired.

The Challenge: "To engage diverse internal audiences with a coherent, simple and motivating direction for Cunard that will ensure optimum delivery of the brand positioning.”

dragonfish continues to work with Cunard to ensure that internal brand engagement is driving the right behaviours to support the new strategy.

To read the full Cunard case study, click here.