Defining and embedding vision, purpose and values

Improving customer experience through employee engagement

Time and location

The Babbage Room, IBM,
76 Upper Ground,
South Bank,


Tuesday 21st May 2019

From 8.30am, to start at 9am
and finish around 11am


Growing consumer choice and economic pressures mean that our expectations of brands and their service experiences are getting higher and more demanding each year. That’s why the world’s most progressive brands are recognising that the only way to drive sustainable customer growth is to build stronger rational and emotional connections between their people, their customers and their brands.

We will be talking about how to unlock customer experience improvements through employee engagement, in an informative session that covers:

  • How to create customer and brand alignment across large workforces

  • The role of customer segmentation in service delivery

  • Aligning HR and Marketing functions

  • Principles for success supported by practical examples

The session will be beneficial to both Marketing and HR professionals alike, with plenty of opportunity for discussion and networking.

Please note that spaces for this event are limited and we will be in touch to confirm your place.

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