Cracking the culture code Round table
Time and location
Radisson Blu Edwardian Hampshire,
31 - 36 Leicester Square,
Wednesday 27 March 2018
From 2.30pm, to start at 3pm followed by drinks in the hotel bar from 5–7pm in a reserved area
Growing consumer choice and economic pressures mean that our expectations of brands and their service experiences are getting higher and more demanding every year. The talent landscape is also continually shifting with rising expectations across all generations at work and the challenge of attracting, engaging, developing and retaining the right people becoming tougher than ever.
One of the key opportunity’s
organisations have to drive sustainable customer growth is to build stronger rational and emotional connections between their people, their customers and their brands. Building from solid cultural foundations, thinking differently around how the Employee Experience and Customer Experience are connected is a new battleground for competitive advantage.
Following on from our original Cracking the Culture Code research in partnership with the Research Group at Bournemouth University looking at attributes of high performing organisations and our 2018 research on how Vision, Purpose and Values really drive performance, we commissioned some new ground-breaking research looking at Customer Alignment. Through previous research, we have identified Customer Alignment as a key attribute of organisations with high performing cultures.
At this round table we will be sharing the key findings from this latest research, sharing experiences and debating the following:
• How to achieve customer and brand alignment across large scale and remote workforces
• Harmonising the Employee Experience and Customer Experience to drive sustainable growth/performance
• Aligning HR, Brand, Comms and Marketing functions to enable the organisation
• Principles for success and practical examples
Our Roundtables are essentially our advisory boards and we welcome the opportunity to share our latest research and insights and provide a valuable forum for networking and best practice sharing (in a fun an informal setting).
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