Defining and embedding vision, purpose and values

How customer and employee alignment drives performance 

Time and location

The Babbage Room, IBM,
76 Upper Ground,
South Bank,


Wednesday 11th September 2019

From 8.30am, to start at 9am
and finish around 11am


It’s a tough time to be a brand these days. Consumers have greater choice than ever
before and their expectations are constantly shifting. This is against the backdrop of
a tough and unpredictable economic climate.
The world’s most progressive brands get this. They recognise that the key is to build
stronger rational and emotional connections between their people, customers and
brand. That’s how you drive sustainable customer growth.

In this session, we’ll cover how to unlock customer experience improvements
through employee engagement including:

  • How to create customer and brand alignment across large workforces

  • The role of customer segmentation in service delivery

  • Aligning HR and Marketing functions

  • Principles for success supported by practical examples

Marketing and HR professionals will find it useful and there’ll be plenty of
opportunities for discussion, debate and networking.

Please note that spaces for this event are limited and we will be in touch to confirm
your place.

Register your interest below

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