Part of AXA, Sunlife was originally founded in London in 1810. Its Guaranteed Over 50s Plan is the nation’s most popular choice, with over 870k policyholders. About to embark on a period of significant change, Sunlife engaged dragonfish to help them build a values-driven, high performance culture that would get their organisation and people ready to deliver their new strategy.
Over six months we defined and launched a new set of company values, followed by two workshops to bring the values to life across the recruitment and induction processes.
“Great energy and insight – loved it!”
“Fantastic – clear message and well delivered”
“The guest speaker was an inspired choice. The whole theme and direction presented for the business is very motivating and made me feel proud to be part of a business that does really want to be different”