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Building a brand from
the inside out
Gourmet Burger Kitchen
10%
Reduction in annual staff attrition
6%
Improvement in new starter retention after 3 months
The challenge
Experiencing rapid growth and in a competitive employee market, GBK were suffering with high staff attrition in the first 3–12 months which was having a negative impact on their operational efficiency and customer service.
The solution
Following employee workshops and interviews, dragonfish captured and articulated what makes GBK unique as an employer, positioning their Employer Brand to consistently attract and retain the right kind of people.
We then rolled this out across their recruitment, induction and training materials to provide an inspiring and memorable introduction to the GBK brand and culture.
If you'd like to understand this project or our approach in more detail,
email hello@dragonfishuk.com or call 023 8082 8505
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