In 2001, the first Gourmet Burger Kitchen arrived in London. 15 years and 70 restaurants later, they are firmly established as a front runner in the UK’s upmarket burger scene. Experiencing rapid growth and in a competitive employee market, GBK were suffering with high staff attrition in the first 3–12 months which was having a negative impact on their operational efficiency and customer service.
Following employee workshops and interviews, dragonfish captured and articulated what makes GBK unique as an employer, positioning their Employer Brand to consistently attract and retain the right kind of people. We then rolled this out across their recruitment, induction and training materials to provide an inspiring and memorable introduction to the GBK brand and culture.
Now, with a clear Employee Value Proposition, the team at GBK have seen really tangible results: