CASE STUDIES

Building the GBK brand from the inside out

Business Challenge

Experiencing rapid growth and in a competitive employee market, GBK were suffering with high staff attrition in the first 3–12 months which was having a negative impact on their operational efficiency and customer service.

 

Solutions delivered

Following employee workshops and interviews, dragonfish captured and articulated what makes GBK unique as an employer, positioning their Employer Brand to consistently attract and retain the right kind of people.

We then rolled this out across their recruitment, induction and training materials to provide an inspiring and memorable introduction to the GBK brand and culture.

 

Performance improvement

Now, with a clear Employee Value Proposition, the team at GBK have seen really tangible results:

  • 10% reduction in annual staff attrition
  • 6% improvement in new starter retention after 3 months
If you’d like to understand this project or our approach in more detail,
email hello@dragonfishuk.com or call 02380 828 505 and ask for Rich Webley
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We’d love to hear from you.Either call 023 8082 8505, send an email to hello@dragonfishuk.com, or if you’ve only got a minute to spare, complete this form and we’ll get back to you.



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