Building the GBK brand from the inside out

Business Challenge

In 2001, the first Gourmet Burger Kitchen arrived in London. 15 years and 70 restaurants later, they are firmly established as a front runner in the UK’s upmarket burger scene. Experiencing rapid growth and in a competitive employee market, GBK were suffering with high staff attrition in the first 3–12 months which was having a negative impact on their operational efficiency and customer service.

Solution delivered

Following employee workshops and interviews, dragonfish captured and articulated what makes GBK unique as an employer, positioning their Employer Brand to consistently attract and retain the right kind of people. We then rolled this out across their recruitment, induction and training   materials to provide an inspiring and memorable introduction to the GBK brand and culture.

Performance improvement

Now, with a clear Employee Value Proposition, the team at GBK have seen really tangible results:

  • Annual staff turnover down by 10%
  • Staff drop out in first 3 months down by 6%
If you’d like to understand this project or our approach in more detail,
email or call 02380 828 505 and ask for Rich Webley
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4 & 5 Grosvenor Square
SO15 2BE
Tel +44 (0)23 8082 8505
11 Golden Square
Tel +44 (0)20 3405 7963
Los Angeles
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Surry Hills, Sydney
New South Wales
NSW 2010
Tel +61 (0) 2 8007 6474