The dragonfish team is an award winning mix of former HR directors, research specialists and commercial marketers, all with experience of leading functions and change in national and global multi-site organisations prior to moving into consultancy.

This unique blend of skills, backgrounds and experience enables us to help our clients understand the links between their culture and performance, then identify and build stronger connections between their people, brands and customers to unlock potential and growth.

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We’re often asked what makes our approach more effective than the rest.
Here are three reasons:


A powerful combination of HR and marketing expertise

We’ve got the ideal mix of former HR directors and senior marketers, experts in research, organisational psychology, customer strategy and change. This winning combination helps us understand and align the links between your people, customers and brands. And ultimately how to improve performance through culture.


Outcome focused, results obsessed

Our approach has delivered outstanding results across a range of sectors. We’ve also been there ourselves. All of our senior team have run businesses and led large functions in global brands. So we believe in the value of measurement to drive performance and understand the importance of demonstrating a direct and tangible commercial difference. Above all, we are driven by achieving stretching goals and take pride in helping our clients win.


Deep knowledge of multi-site service businesses

We specialise in unlocking performance potential in multi-site service businesses. Expertise built over years of research and practical experience, we know the problems they face and how to solve them.


(drag-uh n-fish) Noun

1. A fish that survives in the depths of the ocean where there is no light
2. Bioluminescent, creating their own light often described as nature’s infrared
3. Able to swim deeper and see things other fish can’t.




Ready to get in touch?
We’d love to hear from you.Either call 023 8082 8505, send an email to, or if you’ve only got a minute to spare, complete this form and we’ll get back to you.

4 & 5 Grosvenor Square
SO15 2BE
Tel +44 (0)23 8082 8505
11 Golden Square
Tel +44 (0)20 3405 7963
Los Angeles
Second Floor
12402 West Washington Blvd
Los Angeles
California 90066
Tel +1 (310) 300 4848
6/50 Reservoir St
Surry Hills, Sydney
New South Wales
NSW 2010
Tel +61 (0) 2 8007 6474